Some
Important facts that gives you the flavour of E-commerce
Online
shoppers can buy cars, clothes and millions of other things with the click of a
button and figurative swipe of a credit card.
In fact, U.S. consumers spend
$1,200-$1,300 per year online, but that number will increase by 44%, to $1,738,
by 2016. In that year, ecommerce sales are expected to hit $327 billion.
The
multi-billion-dollar ecommerce industry is a part of our everyday lives, but
many don't realize the numbers and history behind it, so we collected 16 things
you probably don't know about ecommerce.
1. By connecting a modified domestic television with a phone line, Michael Aldrich invented online shopping in 1979.
2. Although Amazon launched in 1995, the first yearly profit wasn't until 2003, and as of June 2012, the average order value was $47.31.
3. Because of forced account registration, online users abandon their shopping carts 26% of the time.
4. Netflix wasn't the first online DVD subscription service — Blockbuster announcedBlockbuster.com in 2004, but it's unclear whether services such as Netflix and Redbox led to its ultimate bankruptcy.
5. During the third quarter of 2012, $4,423 was transacted per second via PayPal.
6. Zappos' referrals from social media per order yield $0.75 from Pinterest, $2.08 from Facebookand $33.66 from Twitter.
7. Approximately 46% of online users count on social media when making a purchase decision.
8. 71% of shoppers believe they'll get a better deal online than in stores.
9. In 2010, Groupon turned down Google's $6 billion offer and became an IPO the following year.
10. Pizza Hut began offering online ordering on its website in 1994.
11. India is home to the fastest growing ecommerce market, and France is home to the slowest ecommerce growth.
12. Ecommerce sales are expected to surpass $200 billion in 2012.
13. Consumers spend between $1,200 and $1,300 on online shopping per year.
14. E-retail will grow to 9% in 2016, up from 7% today.
15. Online sales from social networks will grow 93% per year within the next four years, according to consulting firm Booz & Company.
16. From 2011 to 2016, 15% more people will shop online, taking the number to 192 million in the U.S.
17. Analysts say that an explosion in the mobile payments market is just around the corner.
2. Although Amazon launched in 1995, the first yearly profit wasn't until 2003, and as of June 2012, the average order value was $47.31.
3. Because of forced account registration, online users abandon their shopping carts 26% of the time.
4. Netflix wasn't the first online DVD subscription service — Blockbuster announcedBlockbuster.com in 2004, but it's unclear whether services such as Netflix and Redbox led to its ultimate bankruptcy.
5. During the third quarter of 2012, $4,423 was transacted per second via PayPal.
6. Zappos' referrals from social media per order yield $0.75 from Pinterest, $2.08 from Facebookand $33.66 from Twitter.
7. Approximately 46% of online users count on social media when making a purchase decision.
8. 71% of shoppers believe they'll get a better deal online than in stores.
9. In 2010, Groupon turned down Google's $6 billion offer and became an IPO the following year.
10. Pizza Hut began offering online ordering on its website in 1994.
11. India is home to the fastest growing ecommerce market, and France is home to the slowest ecommerce growth.
12. Ecommerce sales are expected to surpass $200 billion in 2012.
13. Consumers spend between $1,200 and $1,300 on online shopping per year.
14. E-retail will grow to 9% in 2016, up from 7% today.
15. Online sales from social networks will grow 93% per year within the next four years, according to consulting firm Booz & Company.
16. From 2011 to 2016, 15% more people will shop online, taking the number to 192 million in the U.S.
17. Analysts say that an explosion in the mobile payments market is just around the corner.
In a recent report from eMarketer, which looked at projections from a number of high-profile market research firms including Gartner and Juniper Research, the firm said that in 2012 the U.S. mobile payments market will be worth $640 million.
By 2016 the total transaction value of mobile payments in the U.S. will hit $62.24 billion. The user base is still relatively small, with only 7.9 million users in 2012. But usage should grow during the next few years to 48.1 million mobile payment users by 2016.
Coming to the picture of E-Commerce
in India
§
In
2011 E-Retailing industry was Rs crore 3600.
§
The
number of transaction presently in India is 10 million, which is
expected to increase by 38 million by 2015.
§
Currently
the Estimated number of internet user in India is 376 million by
2015.
- In
2011 Ecommerce Ventures Raised Around -1622.6 crore of private
- Retailer
giant Macy’s and some other began shipping to India.
- In
2012 Amazon entered into India with Junglee.com.
- In
2011 growth in online sale of Tesco recorded was 15.2%
- Retail in
India is tiny in comparison to $550 billion market
- 12
of ACCEL’s 38 investments are e-commerce.
- No.
of employee in FLIPKART is 3500, this number is 800 in snapdeal.com
Share of E-commerce industry wise
1. Travel-
51%
2. E-Retailing-40%
3. Others-09%
Country
wise Sales Data & Weighted E-commerce Market Share
As much as we can talk about ecommerce strategy, and we do, it’s always great to look at ecommerce statistics and how people are shopping online. If you can truly understand how people are shopping online then you can really get a great grasp on ecommerce and what the best strategy is for your ecommerce business.
The following statistics are REALLY great to show you how people are shopping online and give you a great idea of what you can do differently to capture what most people’s behavior is when shopping
Let’s look at how people shop online:
- 73% DO AT LEAST HALF OF THEIR SHOPPING ONLINE
- 66% PREFER TO SHOP ONLINE VS. IN-STORE
- 4 OUT OF 5 SHOP ONLINE FOR A BROADER SELECTION
- 7 OUT OF 10 SHOP ONLINE FOR BETTER SALES AND PROMOTIONS (FREE SHIPPING, ETC.)
- 2 OUT OF 3 SHOP ONLINE BECAUSE IT’S CHEAPER (SALE SALE SALE)
What helps you decide to buy something else?
1. Positive Customer Reviews2. Retailers Descriptions
3. Negative Customer Reviews
>> 45% of online shoppers have bought something online that they would not buy in person.
SHIPPING: 96% are more likely to shop on a site if it has free shipping.
RETURNS: 87% are more likely to shop on a site if it has free returns
RETURNS RETURNS RETURNS – BIG ONE:
> 62% rarely return items bought online> 68% prefer to ship purchases back to the online store
> 32% prefer to return online items to a physical store
CUSTOMER SERVICE:
- 41% prefer email- 27% live chat- 25% phone call
- 7% never contact
